Saab’s BioPower range takes flight on its position on an entirely new market. The 9-3 SportCombi is the first BioPower car in the world in the field of mobile phone game.
To drive a Saab 9-3 BioPower SportCombi between two locations in the shortest time possible is the concept behind BioPower Challenge. The game has three different levels to play. Namely, these are: Inland, driving from Gothenburg to Trollhattan; Coast with a drive from Trollhattan to the Swedish village of Fiskebackskil (where new Saab 9-3 will be launched this summer); and Mountain, where you drive on an icy road from Narvik in Norway to Jukkasjarvi in Sweden. Whoever drives fastest will win. And as a player of the BioPower Challenge, you can compare your results with other players around the world by submitting your result to a global “high score” list.
Either bioethanol or petrol can fuel the car in the game. But better choose wisely because like in real life, opting for bioethanol implies getting more power and performance out of your Saab BioPower car.
In week 28, the Saab BioPower Challenge will be launched at the same time as the international tennis tournament in Bastad. The game will be available through SMS text for budding “mobile phone drivers”. Text SAAB to 71747 in Sweden and +46 737 494 050 in the rest of Europe for you to download the game. It will also be available at www.saab.com end July.
Saab is one of the leaders in the rapidly growing European segment for flex-fuel vehicles. It is also the only manufacturer to offer environmentally friendly models of all its cars in Europe. To achieve increased power and performance, Saab BioPower blends turbocharging with bioethanol (E85) along with significantly lower fossil carbon dioxide emissions than when running on petrol.
About Saab
The name SAAB is actually an acronym of “Svenska Aeroplan Aktiebolaget” which means “Swedish Aircraft Company.” Their aircraft legacy is more than a novel piece of historical trivia: It is a persistent design philosophy that makes Saab stand out. Evidences are seen in the cockpit-inspired interiors, the ergonomic controls, and the sleek, aerodynamic lines. Saab AB manufactures broad-based systems solutions, products and services in civil security, defense, aviation and space as well as related areas in the global market. Gripen, developed by Saab AB, is the first of the new generation, multi-role combat aircraft to enter service.
The company sought ways in which to diversify its business and it started to manufacture Saab Automobiles in the late 1940s. The automobile division was based in Trollhättan with the first car being the Saab 92001 on launched in June 10, 1947.
Over the years, Saab designers have been creating innovations such as turbo engines, heated seats, active head restraint systems, cabin air filters, headlamp washers and more.
Founded by 16 aircraft engineers, the brand assures that all Saab brakes meet their high quality standards.
The manufacturers of Saab jets and vehicles are no longer affiliated today.
By: Michelle CrimsonAbout the Author:
Michelle Crimson holds a degree in business administration. She is currently working as an editor in New Orleans, Louisiana. This 32 year old mother of two is also a car racing fanatic.
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